Digital Signage Glossary: Essential Terms & Definitions
Your Handy Guide to Digital Signage Terms
From screen tech and software to analytics and hardware, this glossary explains everything in simple, everyday language. It’s here to help you understand the digital signage world, improve your strategies, and stay updated on the latest trends. Let’s dive in!
General Digital Signage Terms
- Audience Analytics: Tools that analyze who’s watching your screen (like their age or gender) to improve your content.
- Bezel: The border around a screen. Smaller bezels make screens look seamless when grouped.
- Call-to-Action (CTA): A message on your screen, like “Visit our website,” that encourages viewers to act.
- Content Triggering: Changing content based on things like time, weather, or who’s watching.
- Customer Journey: Adjusting what’s on the screen to match where a person is in their experience with your brand.
- Digital Menu Board: Screens in restaurants that show menus, prices, and promos.
- Digital Out-of-Home (DOOH): Ads on digital screens in public places, like bus stops or malls.
- Digital Signage: Screens that show ads, info, or entertainment in places like stores or offices.
- Dwell Time: How long someone looks at your screen, which shows how engaging your content is.
- Emergency Override: A way to instantly show emergency alerts, replacing regular content.
- Geofencing: Sending content to people’s devices or screens when they’re in a specific area.
- Interactive Kiosk: Touchscreen displays that let users interact directly with content.
- Interactive Signage: Screens that respond to touch, gestures, or other interactions.
- Proof of Play: Data showing when and where your content was shown—handy for tracking performance.
- QR Code Integration: Adding scannable codes to screens to link to more info or promotions.
- Video Wall: Multiple screens working together to show one big, impressive image.
Display Technology Basics
- Aspect Ratio: The shape of your screen (like 16:9, common for TVs).
- Brightness Sensor: Automatically changes screen brightness based on the light around it.
- LCD Display: Affordable screens for indoors; not as bright as LED displays.
- LED Display: Super bright screens, great for indoor and outdoor use.
- Nits: A way to measure screen brightness; more nits = brighter screens.
- Resolution: How clear the picture looks, measured in pixels (like 1080p or 4K).
- Screen Orientation: Whether your screen is vertical (portrait) or horizontal (landscape).
Content and Media Management
- AI Content Personalization: Using AI to show content tailored to who’s watching.
- Cloud-Based CMS: A system for managing your content online, from anywhere.
- Content Zones: Dividing a screen into parts to show different content at the same time.
- Dynamic Content: Content that updates automatically, like live weather or news.
- Playlist: A set of videos or images scheduled to play in a specific order.
- Proof of Performance: Data showing your content ran when and where it was supposed to.
Audience Engagement and Analytics
- Dwell Time: How long someone looks at your display.
- Heatmap Analytics: A visual map showing where people gather around your screens.
- Triggered Messaging: Showing specific messages based on time, weather, or who’s nearby.
- Viewer Engagement: How much people interact with or pay attention to your signage.
Installation and Hardware
- Audio Output: The sound system for your digital signage.
- Digital Media Player: The device that connects to the screen and plays your content.
- Remote Management: Controlling your digital signage from another location.
- UPS (Uninterruptible Power Supply): A battery backup to keep your screens running during power outages.
Wrapping It Up
Digital signage is evolving fast, and knowing the lingo can help you keep up. Whether you’re setting up your first screen, exploring interactive tech, or fine-tuning your content, this guide is here to help. Bookmark it as your go-to resource for all things digital signage—and keep creating amazing displays that connect with your audience!
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