Digital Signage Glossary: Essential Terms & Definitions
Your Handy Guide to Digital Signage Terms From screen tech and software to analytics and hardware, this glossary explains everything in simple, everyday language. It’s here to help you understand the digital signage world, improve your strategies, and stay updated on the latest trends. Let’s dive in! General Digital Signage Terms Audience Analytics : Tools that analyze who’s watching your screen (like their age or gender) to improve your content. Bezel : The border around a screen. Smaller bezels make screens look seamless when grouped. Call-to-Action (CTA) : A message on your screen, like “Visit our website,” that encourages viewers to act. Content Triggering : Changing content based on things like time, weather, or who’s watching. Customer Journey : Adjusting what’s on the screen to match where a person is in their experience with your brand. Digital Menu Board : Screens in restaurants that show menus, prices, and promos. Digital Out-of-Home (DOOH) : Ads on digital screens in public ...